Customer Satisfaction Measurement on the Internet Rutilius Taurus Aemilianus Laufwerke und das Intranet verteilt

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Customer Satisfaction Measurement on the Internet Rutilius Taurus Aemilianus Laufwerke und das Intranet verteiltInhaltsangabe: Abstract: Based on the Expectancy Disconfirmation Model as the underlying construct, methods to measure customer satisfaction with products and the steps to be undertaken in the research process are investigated. The measurement of Derived Satisfaction using (dis)confirmation was found to be the appropriate approach to 'CS' measurement. The Critical Incidents Technique can be used to assess the influence of exceptional experiences and